VUDU VS FLIXSTER VS CINEMANOW MOVIE
(Some studios, such as Paramount and Universal, allowed the same code to redeem a digital copy on both iTunes and UltraViolet, which opened up options but was still essentially owning the movie twice in two different spots, even if it were free). In many cases, especially for families, this could lead to inadvertently buying the same content again without realizing you had it on a different service. So you could have some movies on iTunes and some on Flixster and no means to visit one site to gauge your entire library. This could lead to some eclectic digital collections, as some studios began offering digital copy only through UltraViolet. In essence, while you could buy almost any content from any retailer, you could only watch it across platforms depending on the interconnectivity deals they had in place. Neither did Disney, which launched its own, proprietary Disney Movies Anywhere service, which was compatible with iTunes.
Apples’ iTunes, one of the biggest retailers of digital content, did not sign up. The content itself would be stored in the cloud, and UltraViolet accounts would give consumers the rights to access the content whenever they wished from affiliated websites and apps such as Flixster, CinemaNow or Vudu.īut, there were significant gaps in the service. After it launched in 2011, UltraViolet became primarily associated with the code included with Blu-rays and DVDs that allowed consumers to have a free digital copy of a movie or TV show with the purchase of the physical disc. The concept behind UltraViolet was to give consumers more choices in playing back their digital content by linking several digital retailers. The introduction of Movies Anywhere, an expansion of the Disney Movies Anywhere platform to include four more studios, is the most significant advancement of the promotion of digital ownership since the launch of UltraViolet.
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